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What is content marketing? For the last few years, it has been talked about by businesses and marketers alike, from all industries. Whether you know it or not, you’ve probably even been involved with some form of content marketing in one form or another. At its best, it can be a great way to effectively capture leads and customers, and at worst (most common), it can be a great waste of precious time and resources. During this meetup, we will discuss the concept of content marketing and explore the practice of creating content with purpose. Specifically, we will cover:
1. What are the most valuable forms of content marketing for SME’s and entrepreneurs with limited time for such engagement.
2. How to plan a creative content calendar.
3. Resources and tools for those who would like to automate and/or contract-out affordable content creation. If you have been investing in, or even considering, the creation of content, join us and learn some helpful tips while hearing what has worked for others during their digital marketing efforts.
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