5 Factors of Viewability Infographic by Google

If you're a small business investing in an impression based campaign, it's important to know what an impression is, and how to strategically plan for placement to get the optimal ROI. Google released this infographic to help clear this up, take a look:

5-factors-of-viewability_infographics

Takeaways for SMB Community

1. Most viewable part of a page is above the fold, not on top of the page

2. Vertical messages are more effective than horizontal

3. Keep the message above the fold

4. Certain business vertices attract more attention than others