Does Your USP Work?

Perhaps rather than a Unique Selling Proposition you need a Decisive Power Point to separate your small business from your competition.

clipped from systematicdirectmarketing.com Why USPs Don’t Work   The USP (Unique Selling Proposition) is based on the assumption that if you can’t be better than the competition then being different will usually suffice. Finding your USP can be like the quest for the proverbial Holy Grail. You could end up spending inordinate amounts of money on research, product/service development and branding without ever really attaining a true USP. The quest to find ‘unique’ when ‘relevant’, ‘outstanding’ and ‘decisive’ are just as good can be frustrating and wasteful. DPPs - Decisive Power Points Right, back to the programme… I’d like you to ignore ‘unique’ and replace it with ‘decisive’. There’s an example of our DPP chart (high and to the right is where you want your benefit to be) on our site at http://www.debbiejenkins.com/academy-pics/DAY17-dpp-example.gif

What's Your Story?

Tell your unique story as part of your Unique Selling Proposition.

clipped from www.copyblogger.com Your Unique Story Proposition You’ve likely heard of the need for a “unique selling proposition” (USP) in order to be successful in business. In essence, a USP is something that you offer customers or clients that your competitors do not. Another way to think of your USP is as a “remarkable benefit.” In direct response copywriting, the USP runs throughout the sales letter. It’s the unique promise that is Start out by asking yourself a question. What is it that you offer customers or clients that your competitors do not? If you can’t see it immediately, don’t give up. Often there’s something there that you take for granted, but others would find quite remarkable. If you are a service provider, you can always simply create something unique as part of your offering.

Is the USP Dead?

In today's hyper-competitive market, is a Unique Selling Proposition good enough to separate you from your competition?

clipped from blog.mindvalleylabs.com Death of the Unique Selling Proposition As marketers, we always talk about the unique selling proposition. What benefits and features make my product so unique that it stands out in the marketplace? However, the market has become saturated. Today, the USP has become almost meaningless. How many products out there have the same features? Let’s take for example, shoes. From Nike, to Puma, to Adidas. All these shoes can make you jump higher… accelerate your athletic abilities…but what’s the big deal? How different can a shoelace be? Is there really a unique feature? That’s the first thing I learned when I joined advertising - that the USP is dead. We’re in a new capitalist era in which we are bombarded with new products and new businesses exploding everyday in a sea of competitors. The key here is to highlight and amplify the differences between products in the same niche. What are the alternatives to a dying USP?