Why Not Help Teach a Kid Marketing?

Reach out and give a college kid the opportunity to learn real world marketing. Marketing that's happening online.

clipped from www.tw3o.com Can College Teach It? At least once it’s all said and done, you’ll be to go out and get that great job with your degree in marketing! You’ll know exactly what to do, and bring in lots of sales! From those sales, you’ll make lots of money! Or will you Now, I’m not saying not to go to college. I am saying, study how to market on your own time as well…. especially if you are someone who wants to work for YOURSELF! Essentially, you are going to need to become a gorilla marketer. You are going to learn as you go. You are going to need to know your target market, and study the latest Internet technologies to be successful. You need to acquire lots of new information, and know where to get it. Be creative! Maybe you can blend ideas, use hybrid techniques. The truth is that your studying on the subject of marketing has really just begun.

Entrepreneurs vs. Corporate Marketers

WARNING: As a small business entrepreneur, this podcast will bore the hell out of you.

But, it's interesting to understand the unique advantage you have over larger businesses.

These guys don't even understand the difference between marketing and sales.

clipped from blog.futurelab.net Sales is from Mars, Marketing is from Venus - Podcast The relationship between Sales and Marketing at B2B companies is too often precarious and subject to change day by day. The problem is that Marketing and Sales play by different sets of rules. Sales are quota and bottom-line driven, where success can be easily measured through the number of closed deals. In Marketing, nebulous terms like 'impressions' and 'website traffic' are too often used to benchmark results. All too often, Marketing thinks it is exceeding its lead generation goals while at the same Sales is wondering why they aren't getting enough good leads. Download the full MP3: Sales is from Mars, Marketing is From Venus -- a CEO's Perspective.

What's Your Mission?

As a small business, your Mission defines your marketing and your business.

Do you have a "Mission"?

Or...

Some lame boiler-plate Mission Statement?

Big difference!

clipped from streetlessons.com Are you on a Mission? Ask most business experts and they’ll tell you your business should have a Mission Statement. However, being a difficult child, I think it’s more important to just have a mission. “Dean Hunt.com – Making Success Fun” Do you think it could be any clearer what my mission is? What I really believe in? Compare this to the nonsense that you would get from a random S&P 500 company: “We are a market-focused, process-centered organization that develops and delivers innovative solutions to our customers, consistently outperforms our peers, produces predictable earnings for our shareholders, and provides a dynamic and challenging environment for our employees.” If your business has a mission that you really believe in, that isn’t focused solely on earning wheelbarrows full of money, then you will find success beyond your wildest dreams.

What's a Client Worth?