What's Your Mission?

As a small business, your Mission defines your marketing and your business.

Do you have a "Mission"?

Or...

Some lame boiler-plate Mission Statement?

Big difference!

clipped from streetlessons.com Are you on a Mission? Ask most business experts and they’ll tell you your business should have a Mission Statement. However, being a difficult child, I think it’s more important to just have a mission. “Dean Hunt.com – Making Success Fun” Do you think it could be any clearer what my mission is? What I really believe in? Compare this to the nonsense that you would get from a random S&P 500 company: “We are a market-focused, process-centered organization that develops and delivers innovative solutions to our customers, consistently outperforms our peers, produces predictable earnings for our shareholders, and provides a dynamic and challenging environment for our employees.” If your business has a mission that you really believe in, that isn’t focused solely on earning wheelbarrows full of money, then you will find success beyond your wildest dreams.