WARNING: As a small business entrepreneur, this podcast will bore the hell out of you.
But, it's interesting to understand the unique advantage you have over larger businesses.
These guys don't even understand the difference between marketing and sales.
Sales is from Mars, Marketing is from Venus - Podcast
The relationship between Sales and Marketing at B2B companies is too often precarious and subject to change day by day.
The problem is that Marketing and Sales play by different sets of rules. Sales are quota and bottom-line driven, where success can be easily measured through the number of closed deals. In Marketing, nebulous terms like 'impressions' and 'website traffic' are too often used to benchmark results. All too often, Marketing thinks it is exceeding its lead generation goals while at the same Sales is wondering why they aren't getting enough good leads.
Download the full MP3: Sales is from Mars, Marketing is From Venus -- a CEO's Perspective.
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