Tuesday, February 5, 2008

Your "Right" Market

When you consciously select "Right Markets", you increase the chances of success of marketing your business.
clipped from dankennedy.com

Power Of A Well Selected Market


"Don't play blind archery."


I'm going to tell you a secret that virtually no other high-priced copywriter will ever admit:
at least half the battle is won via selection, not "creative" ie. message, copy, offer, etc.

Mediocre marketing aimed at a very well selected target will get superior results.

Exceptional marketing aimed at a sloppily selected market may, at best, deliver mediocre results.

Selection is where it's at.

I challenge businesspeople to create a very,very detailed profile of their current typical
customer and their ideally desired client.


Your success at attracting or finding the ones you want depends on knowing what you're looking for.


To view all of the profit producing and wealth creation resources go to
www.glazerkennedywebstore.com


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