What a 1962 "Stripper" Movie Can Teach You about Your USP

In today's economic climate, a "me-too" message will reduce your small business to a commodity.

Learn how to position your business as the "Distinct Difference"

clipped from hubpages.com Unique Selling Proposition (USP) Crucial to Marketing Success: Why You Gotta Have a Gimmick 75 The problem is, ANY business, from a mortuary to a restaurant or a CPA firm, can say those exact same things, so they're not truly unique identifiers. And generally, they're not even definitive enough to keep a competitor from being able to make the same claim. They are NOT unique selling points! However, I've come up with a video clip that totally clarifies the USP concept - from, of all things, the 1962 movie classic: "Gypsy." Now this movie might not at first appear to be a marketing tool, since it's based on the autobiography of Gypsy Rose Lee, and depicts the life and times of the famous 1930s-era stripper and her domineering mother. (Hers is such a great true-life story, it wowed Broadway theater-goes prior to this movie, then was re-shot in 1993, as a star-studded TV movie. But as you'll see, there are great USP concepts portrayed in it.